VEON
Branded Interiors + Signage
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Spatial brand application and signage system for the world's 7th largest telco company, VimpelCom, as part of their global rebranding to VEON. The company's ambition is to transform from a telco giant to a global tech business through their newly launched internet platform VEON.?Building on the new brand designed by Moving Brands, the spatial applications embrace the unapologetically bold presence of the yellow V. The environmental designs create a predominantly white world, using light and reflections to provide glimpses of the VEON yellow. Bold, seamless structures appear to cut through walls and buildings, creating moments of surprise and brand expression. The project included development of look and feel guidelines for corporate events and interior brand application for VEON offices globally, as well as a comprehensive signage system.?
?Project with Moving Brands
Client: VimpelCom
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VEON
品牌內(nèi)部+標(biāo)志
空間品牌應(yīng)用和標(biāo)識(shí)系統(tǒng)的世界第七大電信公司,VimpelCom,作為他們的全球品牌重塑VEON。該公司的目標(biāo)是通過(guò)新推出的互聯(lián)網(wǎng)平臺(tái)VEON,從電信巨頭轉(zhuǎn)型為全球科技企業(yè)。基于移動(dòng)品牌設(shè)計(jì)的新品牌,空間應(yīng)用擁抱了黃色v的大膽存在,環(huán)境設(shè)計(jì)創(chuàng)造了一個(gè)以白色為主的世界,利用光線和反射提供了VEON yellow的一瞥。大膽、無(wú)縫的建筑似乎穿透了墻壁和建筑,創(chuàng)造了驚喜和品牌表達(dá)的時(shí)刻。該項(xiàng)目包括為全球VEON辦公室的企業(yè)活動(dòng)和室內(nèi)品牌應(yīng)用開(kāi)發(fā)外觀指南,以及一個(gè)全面的標(biāo)識(shí)系統(tǒng)。
與移動(dòng)品牌項(xiàng)目
客戶:VimpelCom