Rooting the Identity of a Desert Business Park in its Heritage as a Petrified Forest
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Wayfinding, Environmental Graphics
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Client?Rooya Group
Location?Cairo, Egypt
Architect?Zaha Hadid Architects
Spaceagency was appointed as the Wayfinding and Signage consultant to Zaha Hadid Architects for a large mixed-use masterplan in Cairo. The project comprises 18 office towers, 5 retail clusters, a 5-star hotel, exterior public space and 2 levels of basement parking. Spaceagency’s scope included all public areas.
Spaceagency’s philosophy is to provide intelligibility by revealing the latent spatial structure of a given space while seamlessly integrating graphic communication into the architecture. Rather than creating additive elements within a project, our primary design objective is to embed wayfinding indications into the architecture and landscape. The team’s expertise in environmental graphics supports this spatial perspective with graphic, narrative and informational layers, which facilitate orientation?
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石頭塔樓
將一個沙漠商業公園作為石化森林的傳統定位
Wayfinding、環境圖形
客戶端Rooya集團
位置開羅,埃及
建筑師扎哈哈迪德建筑師
太空總署被任命為扎哈哈迪德建筑師事務所(Zaha Hadid Architects)在開羅的一個大型綜合總體規劃的尋路和路標顧問。該項目包括18座寫字樓、5個零售集群、一個五星級酒店、外部公共空間和兩層地下停車場。太空總署的范圍包括所有公共區域。
航天機構的理念是通過揭示給定空間的潛在空間結構，同時無縫地將圖形通信集成到建筑中，從而提供可理解性。我們的主要設計目標不是在項目中添加附加元素，而是將尋路指示符嵌入到建筑和景觀中。該團隊在環境圖形學方面的專業知識支持這種空間視角，包括圖形、敘述和信息層……
