DELIVERING SEAMLESS JOURNEYS THAT BUILD BRAND LOYALTY
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Virgin Australia engaged Büro North to develop the user experience from airport arrival to aircraft boarding at the T1 Perth Airport expansion. Encompassing the arrival experience, self check-in, self bag-drop through security and onto the departure lounges and gates our design solution delivers wayfinding and process information and instructions to passengers to ensure seamless journeys.
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Our approach was to map the physical, process and digital touch points of the user experience. From integration with the Virgin app to coordination with interiors, lighting and branding, we ensured every step of the journey was clear, logical and simple. The check-in hall at Perth Airport is a very narrow space, handling over 4 million passengers annually. We developed a staged delivery of information aligning to the steps of the check-in process.
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提供無縫旅行，建立品牌忠誠度
維珍澳大利亞公司與Buro North公司合作開發了從機場到達到珀斯T1機場擴建的飛機登機的用戶體驗。我們的設計方案包含了到達體驗、自助登機、自助行李通過安檢進入候機室和登機門，為乘客提供了尋路、處理信息和指導，確保全程無縫。
我們的方法是映射用戶體驗的物理、過程和數字接觸點。從與維珍應用的整合，到與室內、燈光和品牌的協調，我們確保旅程的每一步都清晰、邏輯和簡單。珀斯機場的值機大廳非常狹窄，每年可接待400多萬人次。我們根據簽入過程的步驟開發了分階段的信息交付。
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BüRO NORTH’S WAYFINDING DESIGN TECHNIQUE HAS GIVEN A NEW INNOVATIVE FEEL TO OUR CHECK IN SPACE AND MOST IMPORTANTLY HAS ASSISTED WITH A SEAMLESS JOURNEY FOR OUR TRAVELLING GUESTS.
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??— Tracey Rosewall, Virgin Australia
BURO NORTH的尋路設計技術為我們的CHECK IN空間提供了一個新的創新的感覺，最重要的是為我們的客人提供了一個無縫的旅行。
??——特蕾西羅斯,維珍澳大利亞
